They may be perfect cows, attractive cows, cows with great personalities, cows lit by beautiful light, but they’re still boring. “ Cows, after you’ve seen them for a while, are boring. The new cows were just like the old cows, and what once was amazing was now common. “ Then within twenty minutes, we started ignoring the cows. For dozens of kilometers, we all gazed out the window, marveling how beautiful everything was. In that definitive work, he describes the concept of a Purple Cow in the following way: “When my family and I were driving through France a few years ago, we were enchanted by the hundreds of storybook cows grazing on picturesque pastures right next to the highway. We hadĪ Purple Cow? Seth Godin, a marketing genius wrote a book called Purple Cow: Transform Your Business by Being Remarkable.
It became obvious that the current path wasn’t going to get us where we needed to be.
Perhaps most importantly, the new users that we were getting weren’t the right ones, because they weren’t using the site after their initial signup.
We were getting great press, but it didn’t amount to enough new users. I knew something was inherently wrong with the product, and it had something to do with a metric key to the success of any business: retention. Or, the idea might just not have added enough value for the user to switch to it. The user experience might have been too clunky.
The timing might not have been right, like our situation with the wingman concept. We had a unique product, but just because something is unique, doesn’t mean it’s a Purple Cow. Are people remarking about your product? A bunch of different anecdotal notions crept into my head at that point. Either people remark and it grows organically or they don’t. “Your product’s great, Cliff!” “I love IMFT- it’s way better than Match!” “Everybody should be using your online dating app.” All these glowing responses only fueled my concern even more because, if all these people really thought my site was so amazing, why hadn’t they told their friends about it, and why weren’t they using it more often? ExplosiveGrowthTip 8 : Having a remarkable product is not subjective. At the same time, but they didn’t shed any light on why our product wasn’t flourishing.
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